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Welcome to the online library guide for Marketing!
Use this guide as a starting point for your research. If you have any questions regarding research in the field of marketing, feel free to contact me. My contact info is located to the right. Begin your search by selecting the appropriate tab from the menu above to find specific types of resources.
These are some of our new books in the library:
The 1-Page Marketing Plan by Allan Dib
Call Number: HF5415.13 .D52 2018 Burbank New Books
Publication Date: 2018-05-05
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.
Social Media Strategy by Keith A. Quesenberry
Publication Date: 2018-07-09
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit by Joe Pulizzi; Robert Rose
Call Number: HF5415.13 .P85 2018
Publication Date: 2017-09-13
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for--one that actually generates revenue The most innovative companies are revolutionizing their marketing efforts--changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually pay for. Now, you can learn how to replicate their success. In Marketing Profit, two of the world's leading marketing strategists, Joe Pulizzi and Robert Rose, show how to use marketing operations to create media products. Readers will learn how to attract the type of talent needed to implement this new model; develop best practices for targeting the right audiences; compete against both their competitors and established media companies, and formulate a process for creating a paid and earned media strategy--which is fueled by a profitable owned media strategy.