Marketing: Getting Started

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.

Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for--one that actually generates revenue The most innovative companies are revolutionizing their marketing efforts--changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually pay for. Now, you can learn how to replicate their success. In Marketing Profit, two of the world's leading marketing strategists, Joe Pulizzi and Robert Rose, show how to use marketing operations to create media products. Readers will learn how to attract the type of talent needed to implement this new model; develop best practices for targeting the right audiences; compete against both their competitors and established media companies, and formulate a process for creating a paid and earned media strategy--which is fueled by a profitable owned media strategy.