Library: Marketing: Reference Resources

Print Reference Resources

Standard & Poor's Industry Surveys by Standard & Poor's Corp.
Call Number: HC106.6 .S74 (Reference)

ISBN: 01964666

Provides information on advertising trends, analysis, and data for industries. Surveys are issued biennially.
The Lifestyle market analyst by Standard Rate & Data Service
Call Number: HF5415.33 .U6 L54 2007 (Reference)
The Advertising Age Encyclopedia of Advertising by John McDonough (Editor); Karen Egolf (Editor)
Call Number: HF5803 .A38 2003 (3 vol set) (Reference)

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories...

Credo Reference
Credo Reference includes full-text content from hundreds of reference books in a broad range of subjects.
Titles include: BUSINESS:The Ultimate Resource - Dictionary of Business and Management, Dictionary of Accounting, Dictionary of Finance and Investment Terms, Barron's, Handbook of United States Economic and Financial Indicators, Wall Street Words

These resources are available only to Woodbury University affiliated users.

CountryWatch
• Country Review: Essays on politics, history, demographics, culture, etiquette, judicial system, economics, environment. Basic demographic information and maps.
• CountryWire: Current news from foreign press.
• CountryWatch Data: Create spreadsheets. Make comparisons of data among several countries from pre-selected categories.
CQ Researcher
Provides single-themed, 12,000-word reports researched and written by journalists. The organization of these reports is reader-friendly and includes an introductory overview; background and chronology on the topic; an assessment of the current situation; tables and maps; pro/con statements from representatives of opposing positions; and bibliographies of key sources.