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Welcome to the online library guide for Fashion Marketing!
Use this guide as a starting point for your research. If you have any questions regarding research in the field of fashion marketing, feel free to contact me. My contact info is located to the right. Begin your search by selecting the appropriate tab from the menu above to find specific types of resources.
Visual Merchandising and Display by Martin M. Pegler; Anne Kong
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays.
Fashion Ethics by Sue Thomas
Call Number: TT507 .T455 2018
Publication Date: 2017-09-11
Fashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry, from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights, taking the reader deeper into the endemic issues including sizeism, ageism, animal rights, and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology, cultural copyright speciesism, the role of the customer, and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands, media and mobile technology, and NGOs including Oxfam (UK), Redress (Hong Kong), Nimany (US), Labor Link (US), People Tree (UK), and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students, industry professionals, and customers.